Corporate social responsibility. Principles of corporate social responsibility
Corporate social responsibility is a definite concept according to which the interests of society are taken into account by state and non-state structures. And all the obligations of their activities they impose on themselves. This applies to shareholders, suppliers, employees, local communities, as well as interested parties.
The essence of corporate social responsibility
Such a guarantee usually goes beyond the framework of legally established norms and involves the voluntary adoption of additional measures aimed at improving the quality of life. It affects the interests of both workers with their families and entire social groups.
Corporate social responsibility is possible only with the stable development of the production of companies, which means contributing to the establishment of a social world, the well-being of residents, the preservation of the environment, and personal safety. Moreover, its implementation takes place with non-interference of the state into operational activities. After all, excessive regulation deprives the spirit of voluntariness, independence and any social activity.
A fruitful dialogue between the state, public organizations and the main business structures is noted among the main ways of development and regulation. Perhaps that is why a corresponding policy can be worked out only as a result of social contact. In addition to everything, the key role here belongs to employers as the organizers of the “large-scale conversation”.
Historical aspects of the development of the concept
Understanding the importance of a balanced development of the country is carried out not only by regulating the economy, but also by public control. To this came more thinkers of the first half of the 20th century, in particular J.M.Clark is a famous American specialist in macroeconomics. After all, the imperfection of the market and government makes society a constituent element of the economic order.
It was believed that the need to increase the role of components of the public sector, such as collective consciousness and voluntary cooperation, is an integral part of all economic theory.
According to the aforementioned scientist, the goal of management activity is the balance of society. In addition, there should be a symbiosis of government control and private business. Simply put, there is a balance between selfish and national interests.
If we consider the concept of “corporate social responsibility” in a broad sense, that is, taking into account the influence of clerical work on society, then different organizations operate with them in different ways. Despite this, in matters of its origin, it all comes down to one thing: the formation dates back to 20 years ago.
However, at the beginning of its formation, this definition meant only the nature of the relationship with employees, the timely payment of wages, as well as an adequate level of taxation.In other words, the circumstances that characterize the external side of the socio-economic activities of specific companies.
In the early 70s, there was a need to realize their responsibility to society. Western European structures have developed common guidelines in the relationship between employees and employers. It was from that time that all areas of corporate social responsibility began to be studied in detail.
Note! Corporate social responsibility is carried out only on a voluntary basis. It is a kind of integration of the social and economic components of a business with all people, as well as other companies.
The system of corporate social responsibility consists of three main levels, each of which has its own nuances. In the case of the "loss" of one of them, the meaning of all this activity is completely lost.
- The first level is formed through the ideas of society about morality. In other words, the regulatory framework is a moral obligation to the target audience. They mainly relate to present or futureactivities of a particular company.
- The second level implies social responsibility with specific norms. Since this element of the system acts as an object of external control, it requires maximum openness and transparency of actions.
- The third level is focused on the creation of social values during the interaction of stakeholders. Here the ethical component is the core - from the goal setting to the evaluation of the results.
Corporate social responsibility models use specific areas that are strictly regulated. The most popular are social, educational and environmental areas.
Today, local communities are actively supported, where attention is drawn to the local specifics of social problems. In order for this activity to be noticeable and stable, then on the part of the state, the business community, and also the non-profit sector, active cooperation in various areas should be observed. In other words, all efforts should be as united as possible.
The most prominent examples are programs to support free donation, creating comfortable conditions for rest, long-term social investment, as well as professional support of specialists.
Support for various educational programs - from teaching elementary manipulations to the most complex research - is one of the priorities that corporate social responsibility in Russia represents.
After all, as you know, education is focused on the development of both individuals and society as a whole, therefore, it should be given appropriate attention. Everything is due to the fact that the speed of information exchange is of particular importance, so it helps to solve global problems facing companies.
Support for educational programs in all their diversity is simply necessary, because the professional knowledge of employees and the desire to expand their personal knowledge base is very valuable. Here resources are invested not only in their own specialists, but also inter-branch information exchange is supported.
Such examples of corporate social responsibility can be observed in the development of youth entrepreneurship on the basis of student projects. This type of activity today is in demand everywhere, since the majority of young specialists, even those who have not graduated from universities, have unique ideas. Their implementation is made possible by corporate support.
This prepares them for future professional cooperation in various fields, both domestic and international.
Of course, the development of corporate social responsibility affects the environment. Everywhere there is minimization of negative impact, as well as the search for opportunities to maintain balance in nature.
It is worth noting that already in 153 countries, following ecological principles is noted, as well as active participation in the discussion clubs of the same name. There is also a responsible attitude to the health of employees of companies, so safety and comfort of working conditions come to the fore.It is important to breathe fresh air, drink clean water and contact with environmentally friendly materials.
First of all, such projects take into account the rational use of natural resources, optimal waste management, as well as the development of environmental behavior in society.
Principles and strategies of corporate social responsibility
It is worth starting with the fact that the main orientation of this concept is focused on the realization of all business opportunities. This is manifested in the ability to influence business reputation and the cost of services, as well as standard indicators of economic growth.
During the personnel management procedures, companies employ a skilled workforce, which is the reason for the increase in productivity. For example, by putting purification facilities, you can have a positive environmental effect, which also allows you to save on material costs.
Working with local communities raises the level of trust and improves the social environment. Using the services of local suppliers allows you to develop regional markets.In other words, there is a clear relationship of cause-effect relationships.
Everything described above suggests that any concept should be guided by certain principles and management strategies. After all, they are aimed at realizing the potential of any organization.
If we take into account that the principles of corporate social responsibility are the foundations that reflect its essence, then their non-observance fundamentally changes the meaning of this concept.
Corporate responsibility and its basic principles
- Transparency is manifested in the clear and understandable management of social procedures. Any information other than confidential data should be publicly available. It is unacceptable to conceal the facts or falsify them.
- Consistency is displayed in the presence of the basic directions of implementation of specific programs. The Directorate fully assumes responsibility for current and future activities. In addition, it must be integrated into all business processes, despite the differential levels.
- Relevance indicates the timeliness and relevance of the proposed programs.They should cover a significant number of people and be as visible as possible to society. In addition, the money spent is obliged to help solve the set tasks after their objective and regular evaluation.
- The elimination of conflict situations, as well as distancing from specific religious or political trends, contributes to the effective solution of socially significant problems. This creates a situation of full choice, as well as following your preferences.
Concepts of corporate social responsibility are manifested by the presence of certain needs, focused on providing their resource base. The basis is the socio-economic component, both at the moment and in the future.
They allow you to link non-financial aspects with the strategies of a particular business. There is not always a clear logic behind this, and the tasks assigned may not lead to the expected results. However, it is the introduction of such concepts that is most relevant for most of the world's business communities.
Key conceptual components
- Corporate ethics.
- Public policy.
- Ecological education.
- Corporate activity.
- Observance of human rights in relation to all subjects of socio-economic relations.
Corporate social responsibility of business involves many forms of implementation. One of them is charity, or sponsorship. This type of targeted allocation of funds is focused on social programs, including monetary or in-kind variations of support.
In addition, voluntary delegation of employees allows to provide recipients with the knowledge, skills, and contacts that are subsequently required for cooperation.
Targeted financial assistance in the form of cash grants in the field of education or applied research is the most accessible and traditional tool for implementing social contacts. As a rule, they are associated with the main activity of the company or its strategic business objectives.
The provision of a resource base by a corporation to create structures or objects of a public nature is often used for the purpose of self-promotion.Such corporate sponsorship is considered a fundamental factor in addressing the issues of relevance of specific areas. Usually, for this purpose, whole funds are created, focused on the implementation of social activities.
Joint partnership programs that are aimed at reducing social tension and raising the standard of living are made possible by social investment. This financial assistance implements long-term projects that provide a systematic approach to solving social problems.
If it comes to the direction of the percentage of sales of a particular product, then such socially significant marketing is the most important form of targeted assistance for highly specialized areas.
An important tool is considered to be sponsorship, represented by a legal or natural person on the terms of the spread of advertising.
Corporate social responsibility of the company, more precisely, its practical implementation, due to the lack of clear boundaries between the social sphere of life and the state. Economic crises of different years are a clear confirmation of this.No matter how serious the intentions are in the field of social responsibility, these are primarily advertising tools, and not targeted care for people.