What is prime time? The history of advertising on radio and television
The development of advertising is closely related to the history of radio and television. The first radio was invented by A. Popov in 1895. After 5 years, the first radio station appeared in American San Francisco. After some time, the station owner began to use it for commercial purposes. Those interested could place an ad on the air.
Entertainment programs on radio began to be created around 1915. A year later, a permanent broadcast of the American station 9XM started. By 1925, manufacturers of radio receivers sold more than a million appliances. In 1933, FM radio appeared. Four years later, the first station operating at a new frequency was built. By 1940, FM radio had spread throughout the world. The first Internet radio station appeared in 1993.
The history of television
People began to actively use television in the mid-20th century. Although the first television system was invented in 1884.In 1925, scientists managed to transfer the first recognizable image of human faces. After some time, a system was developed that transmits moving images. In the 30s began the production of televisions. At that time, the station and program selection was small. But radio listeners and television viewers did not leave the instruments for a minute.
In May 1941, several American television channels received a commercial license. Two months later, on one of the channels, a ten-second video was shown advertising the clock. In the Soviet Union, television advertising appeared in 1964. It was a corn ad. In 1988, Pepsi-Cola became the first foreign company to advertise on a Soviet television channel. Over time, the number of channels and radio stations increased to several hundred. Channel owners are really fighting for the audience. To do this, hire the best writers for talk shows, serials and broadcasts.
What is prime time?
The higher the rating of the program, the more expensive advertising in it will be. What is prime time? Studies have shown that a greater number of viewers gather at the screens at a certain time of day.The maximum number of viewers attract the most interesting programs. Advertising shown at this time, will see more people.
Prime time is the most active time watching television and listening to the radio. Then the channels get the maximum audience. English prime-time translates as "the best time." At this time, broadcast the best shows and programs. Advertising prices during this period also peaked.
Prime time on weekdays and weekends falls at different times. An ordinary TV viewer gets to the TV after 19.00 on workday. Prime time is from 20.00-22.00. On holidays and weekends, the "golden time" begins at 15.00 and ends at 23.00. It is believed that the viewer spends his morning hours on work and walks, and devotes his afternoon to watching films and various programs. Interesting shows can be put on the air a little earlier.
What is prime time on a radio? This concept is different from the television. There are three periods: morning - 9.00-11.00, 12.00-13.00 daily, and 16.00-18.00 evening. In the morning and afternoon, television cannot make a decent competition. After all, people rarely have the opportunity to watch TV on the way to work or during lunch. Target audience and season can also affect prime time.In the summer, potential viewers are more likely to be away from home.
What is prime time? The best broadcasting time interests not only advertisers and channel owners. The creators of the talk show increase the ratings, changing the time for the program to more convenient. Leading such programs are real stars. Singers and actors use participation in rating shows to promote a new album or movie.